Understand in-store activation techniques
In-store activation techniques help you turn your retail space into a high-impact selling engine. By combining engaging point of sale displays, targeted messaging and sensory triggers, you capture attention and drive purchase decisions at the last minute. Whether you operate a network of 50 or 500 points of sale, well executed activation point de vente strategies will boost sell out and build brand loyalty.
Sources of activation include POP displays, counter stands, shelf talkers and interactive elements that guide customers from curiosity to checkout. You will leverage materials such as corrugated board for durability and custom finishes to elevate the perceived value of your products. Let us walk you through the most powerful in-store activation techniques you can deploy today.
Leverage corrugated POS displays
Corrugated displays form the backbone of many activation campaigns. Their lightweight structure, rigidity and printability make them ideal for both floor and counter placements.
Choose the right board
- Single wall flutes (E, F, B) are perfect for short term activations where vibrant graphics matter more than structural strength.
- Double wall flutes (EB, EC) offer extra rigidity for self standing floor displays that need to withstand heavy foot traffic.
You can customise shapes, sizes and graphics to match your brand identity. If you want compact yet impactful solutions, check our guide on cardboard merchandising displays.
Design for your audience
Consider your network environment. For gourmet wine shops, slim counter stands let you highlight promotional bottles at checkout. In large format stores, full colour floor pallets draw shoppers in from the aisles. Tailor the dimensions and print finishes to suit your category and sales targets.
Apply advanced finishing options
Finishing techniques enhance visual impact and tactile appeal, nudging customers towards your product. Here are some proven treatments:
| Finishing type | Effect | Ideal for |
|---|---|---|
| UV spot varnish | Glossy contrast, highlights | High impact accents |
| Hot foil stamping | Shiny metallic shine | Luxury packaging |
| Embossing | Raised texture, sensory depth | Brand storytelling |
| Silver foil lamination | Reflective luxury finish | Standout displays |
These options work on cardboard sleeves as well, protecting your product while making it irresistible on shelf (Estic Maillot). Experiment with combinations that align with your brand and budget.
Incorporate interactive elements
By adding interactive layers, you create memorable experiences that convert interest into purchases.
Augmented reality experiences
Litho-laminated corrugated cardboard beer boxes can host augmented reality triggers that let customers explore brewing stories or cocktail recipes through their smartphone camera (Estic Maillot). This immersive approach increases dwell time and shareability.
Customised QR codes
Embed dynamically scannable QR codes in displays to unlock exclusive offers, product information or loyalty programmes. You gather valuable data on engagement while offering instant value to shoppers.
Optimise placement and modularity
Where and how you position your displays can make or break your activation campaign.
Strategic positioning
- Entrance zones: First impressions count. Place attention grabbing floor stands by store entrances to set the tone for your promotion.
- Checkout areas: Counter displays near tills leverage final purchase moments. Use slim, branded stands to avoid clutter.
- Aisle endcaps: These high traffic zones deliver significant visibility. Aim for self standing displays that stand out from other gondolas.
Modular assemblies
Opt for modular systems that you can reconfigure by season or category. Platforms using standardised locking mechanisms and interchangeable graphics let you refresh campaigns with minimal cost and downtime.
Measure and refine results
Your activation should be as data driven as any digital campaign. Track performance to optimise ROI.
Key metrics to monitor
- Scan rate of QR codes versus footfall
- Sales uplift compared to baseline periods
- Engagement time for interactive displays
Iterative improvement
Collect feedback from store teams and analyse sales data to identify what works best. Fine tune designs, messaging and placement based on real world insights. Continuous iteration will help you maximise sell out over time.
Frequently asked questions
What are in-store activation techniques?
In-store activation techniques are tactics you use at the point of sale, such as POP displays and interactive elements, to engage customers and drive immediate purchases.
How do I choose between single and double wall corrugated board?
Use single wall boards for colourful short term displays with lower weight loads. Choose double wall boards for freestanding units that need extra strength.
Which finishing option delivers the highest impact?
UV spot varnish creates strong visual contrast on graphics, while hot foil stamping and silver lamination add a premium metallic shine that catches the eye.
Can I customise displays for limited edition campaigns?
Yes digital printing and hybrid offset approaches let you produce small runs with unique designs or serial numbers, perfect for exclusive or seasonal promotions (Estic Maillot).
How do I measure the success of my activation?
Combine sales data analysis with engagement metrics such as QR code scans and in-store footfall tracking to calculate uplift and refine future campaigns.