Explore cardboard merchandising displays
If you run a shop, you know the importance of grabbing shoppers’ attention in a split second. That’s where cardboard merchandising displays come in. They are lightweight, cost-effective, and quickly draw the eye towards your products. Instead of relying on heavy or expensive materials, you can use these versatile displays to spotlight new offers, boost brand exposure, and enhance the shopping experience. Many businesses worldwide, from cosmetics to wine cellars, use cardboard merchandising solutions to highlight their goods while keeping an eco-friendly approach.
Boost sales and brand presence
You want your products to be seen, remembered, and—most of all—purchased. Cardboard displays, especially when placed at high-traffic spots like checkout counters, can nudge browsers into becoming buyers. Cardboard countertop displays in particular have proven effective at showcasing items and encouraging impulse purchases (Estic Maillot). They are also an excellent tool for point of sale activation, drawing attention to your key promotions at exactly the right moment.
- Enhance product visibility: Strategic placement can guide customers to your new or seasonal items.
- Encourage add-on sales: Displays are perfect for highlighting smaller products that shoppers might grab at the last minute.
- Build brand recognition: Vibrant designs embedded on cardboard can embed your logo and messaging in customers’ minds.
Customise your displays
One of the biggest benefits of cardboard merchandising displays is how easy they are to customise. With modern printing and finishing techniques, you can create truly unique designs that reflect your brand personality. By adding elements like UV spot varnish, hot foil stamping, or silver foil lamination, you instantly elevate the overall look of your display (estic-maillot.com).
- Opt for offset printing on corrugated board to showcase high-quality visuals (Estic Maillot).
- Use digital printing for small runs or last-minute changes, made possible by advanced equipment such as Sietcam’s 8-colour inkjet printer (Estic Maillot).
- Incorporate finishing touches like embossing or foil details for added luxury, all while staying budget-friendly.
Set up for success
It’s not enough to have great designs—you also need to place them where they’ll do the most good. Position displays at store entry points to catch customers’ eyes or at counters for an easy upsell. If you need versatility, consider cardboard floor stands that can be moved around to match changing store layouts. For limited countertop space, counter display stands cardboard are a sturdy and eye-catching alternative.
Assembly is also straightforward. Advanced gluing machines provide consistent build quality, so you spend less time wrestling with parts and more time focusing on in-store activation techniques. Because corrugated cardboard is naturally durable and shock-resistant, you’ll worry less about wear-and-tear and more about driving sales.
Frequently asked questions
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Are cardboard displays sturdy enough for heavier products?
Yes. Corrugated cardboard is stronger than you might think. Opt for double-wall constructions (5 papers) if you’re displaying heavier goods. That way, the display can handle the weight while maintaining its shape. -
How do I add my branding to these displays?
You can print custom colours, graphics, and logos directly onto the cardboard. Techniques like offset printing or digital printing let you achieve vibrant results. For a premium look, add foil stamping or special finishes. -
Are cardboard merchandising displays eco-friendly?
Absolutely. Most are made from recycled fibres, and you can often recycle them again once they’re no longer needed. This reduces waste and aligns with sustainable business practices. -
What if I have a small shop?
Cardboard displays come in all shapes and sizes. You can choose compact countertop units or slim cardboard pos displays to accommodate smaller floorspaces. They’re designed for easy assembly and can be repositioned at will. -
Can these displays help with product launches?
Definitely. Cardboard merchandising displays give you a cost-effective way to unveil new items. By positioning them at high-visibility spots, you draw immediate attention to fresh releases, boosting your launch campaign.
Cardboard merchandising displays aren’t just a packaging accessory—they can become the heart of your promotional strategy. When you customise them to reflect your brand personality and place them where your customers’ eyes naturally wander, you’ll boost sales, visibility, and long-term brand loyalty. Why not try introducing a new display today? You’ll be surprised by how quickly it can transform your in-store experience.