If you want a quick boost in product visibility at the point of sale, counter display stands cardboard solutions can be a game-changer. By placing products at eye level in an appealing presentation, you effortlessly capture attention while keeping your budget in check. Below, you will find practical tips on selecting, customizing and printing cardboard stands that grab your customers’ focus in the retail environment.
Understand the power of cardboard displays
Cardboard countertop displays have become a popular choice for trade marketers because they strike the right balance between functionality and cost-effectiveness. They allow you to organise items at checkout points without taking up much space. More importantly, they help you tell your brand’s story with eye-catching visuals.
Key benefits
- Lightweight design that is easy to set up or reposition
- Biodegradable and recyclable material, making it eco-friendly
- Adaptable to different retail segments, from cosmetics to beverages
Estic-Maillot Packaging Group, for instance, has a nearly century-long history in the cardboard industry (Estic-Maillot). They specialise in producing robust cardboard solutions, including counter display stands that can carry small to medium products while showcasing your branding.
Consider eco-friendly materials
Today’s customers often prioritise sustainability. Using corrugated board, which is both biodegradable and recyclable, goes a long way toward reinforcing a positive brand image. According to research, corrugated board is made from recycled fibres and offers ample protection and support (estic-maillot.com).
Why corrugated board?
- Natural and compostable component
- Vertical compression strength, protecting products from bumps and knocks
- Single wall or double wall construction for varying strength needs
When you select cardboard, you not only emphasise your brand’s commitment to the environment but also take advantage of a sturdy material that ensures durability.
Explore design and customisation
A well-designed cardboard display does more than just hold items. It serves as a promotional tool that tells your product’s story within seconds. Many suppliers, like Sietcam, excel in point of sale (POS) designs using cutting-edge printing technology (Estic-Maillot).
Tips for an appealing look
- Incorporate your logo prominently on the front panel
- Use bright colours or concise text to catch the customer’s eye
- Include product benefits in large, clear fonts
For flexibility across different campaigns, digital printing can personalise each stand with limited-edition graphics or serial numbers, all without costly tooling expenses. This is especially useful if you want to target specific product launches or geographic regions.
Choose the right printing technology
When you have a large number of stands to produce, traditional offset printing is a popular choice. It delivers consistent results and can handle most bulk orders efficiently. However, if you need frequent updates or unique details, digital inkjet printing may be the better option.
Which method fits your needs?
- Offset printing
- Perfect for large-volume projects
- High-quality, consistent colour reproduction
- Ideal when you do not need frequent design changes
- Digital inkjet printing
- Cost-effective for smaller volumes
- Easy to incorporate variable graphics
- Eliminates plate fees and long set-up times
Sietcam uses an 8-colour digital inkjet printer with water-based inks, offering you eco-friendly yet vibrant printing solutions (Estic-Maillot). This method also speeds up production and lowers the risk of errors.
Maximise practical benefits
Durability, ease of transportation, and simple assembly are key considerations for a successful cardboard display. Working with an experienced supplier can streamline these elements. Estic-Maillot Packaging Group not only focuses on sturdy crosspieces but also operates multiple production sites across France, Europe, and the Southeastern United States, ensuring swift lead times and deliveries (Estic-Maillot).
Practical pointers
- Plan for quick set-up at each retail location
- Ensure the stand can be packed flat to reduce shipping costs
- Test the display’s stability by placing products of varying weights
For further merchandising guidance, you can also explore cardboard merchandising displays to discover additional ways to enhance product presentation at retail.
FAQs
-
How do I choose the right cardboard thickness for my display?
This depends on product weight and volume. Heavier or bulkier items do best with double wall corrugated board, while lighter goods are fine with single wall. -
How quickly can a customised display be produced?
Production times vary but can be faster with digital printing. Some providers eliminate tooling steps, speeding up the customisation and delivery process. -
Are cardboard counter display stands suitable for all retail environments?
Most scenarios work well, but heavily humid or outdoor settings might require coated or laminated cardboard to withstand moisture. -
How do I maximise brand impact on a small counter display?
Focus on concise messaging and bold visuals. Include your logo and a catchy tagline to draw the shopper’s eye immediately. -
Can I recycle a counter display stand when I change campaigns?
Yes, most cardboard displays are fully recyclable. You can break them down flat and place them in the appropriate recycling bin once your promotional period ends.
By choosing counter display stands cardboard, you tap into a versatile, eco-friendly, and budget-friendly strategy for driving sales. Personalise these stands with creative design and vibrant printing to stand out, and you will see just how valuable a point-of-sale display can be for your brand.