Explore cardboard promotional displays
If you want to grab customers’ attention at retail, cardboard promotional displays can make a real difference to your in-store presentation. They catch the eye, showcase your products, and guide shoppers toward key offerings. These displays also help you maximise floor space in a visually appealing way, whether you oversee a small wine shop or manage extensive GMS networks. Their flexibility makes them ideal for short-term promotions or long-running brand campaigns, boosting your sales potential without requiring a hefty investment.
Understand the power of corrugated board
The secret behind many cardboard promotional displays is corrugated board. This natural, biodegradable, and recyclable material is primarily composed of recycled fibres, which makes it an appealing choice for eco-conscious brands. As noted by Estic Maillot (Estic Maillot), corrugated board typically uses single or double walls, delivering the rigidity and cushioning you need for protection and visual impact.
Why it works
- Strength and stability. Fluted corrugated layers offer vertical compression strength to support heavier items.
- Eco-friendly appeal. You can meet sustainability goals because corrugated board is both renewable and easily recyclable.
- Versatile printing surface. Smooth outer facings let you add bold graphics that grab customers’ attention.
Increase sales with custom designs
Your goal is to create a display that connects with shoppers and reflects your brand’s personality. Whether you lean toward vibrant graphics or subtle, sophisticated messaging, a well-designed cardboard display differentiates your offering from competing products on the shelf.
Ways to stand out
- Integrate brand colours and logos for quick recognition.
- Incorporate clever cut-outs or shapes that showcase products from multiple angles.
- Highlight seasonal or limited-edition collections to attract repeat customers looking for fresh experiences.
If you are looking for more inspiration on design features, consider exploring cardboard merchandising displays so you can coordinate different display types for a coherent brand presence.
Discover advanced printing methods
Today’s cardboard promotional displays can feature advanced printing techniques that amplify the overall impact. For instance, offset printing offers crisp detail in large formats and can incorporate coatings for extra durability. Digital printing, particularly with water-based inks, is an eco-friendly way to customise everything from POP stands to countertop displays. According to Sietcam, part of Estic-Maillot Group, their 8-colour digital inkjet printer produces highly detailed results on corrugated board (estic-maillot.com).
Digital vs offset
- Digital printing. Ideal for short runs or highly customised orders with no need for plates. You can quickly update graphics for seasonal promotions or targeted campaigns.
- Offset printing. Great for larger runs with consistent design elements, producing vibrant colours and finishing options.
You may also explore specialised finishes such as spot varnishing, embossing, and silver foil lamination for an upscale touch (Estic Maillot). These treatments can make your display look refined and memorable, especially in premium markets like cosmetics or spirits.
Frequently asked questions
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Can I reuse cardboard promotional displays for later campaigns?
Yes. Many displays are sturdy enough to hold up for multiple promotions. Just be sure to check for any scuffs or wear before reusing to maintain a clean, professional look. -
How can I design a display on a limited budget?
Focus on the essentials. A simple shape with eye-catching graphics often suffices. Digital printing can reduce upfront costs by eliminating plate fees, providing a cost-effective option for smaller campaigns. -
Which printing method offers the best results?
It depends on your run size and desired customisation. Offset printing is a good choice for bulk orders with consistent design, while digital printing is perfect for short runs or frequent artwork changes. -
How do I ensure a neat finish for my brand messaging?
Consider specialty coatings like matte or UV gloss. These not only protect the ink from scratches but also make colours pop. You can also add finishing touches such as embossing or foil stamping for a refined look. -
Are cardboard promotional displays environmentally friendly?
Corrugated board is recyclable and often made from recycled materials, making it a sustainable option. You can further reduce your environmental footprint by using water-based inks or minimal coatings that are easier to recycle.
By embracing the right materials, design, and printing methods, you can transform cardboard promotional displays into powerful marketing tools. You’ll draw customers in, highlight your products’ best features, and reinforce your brand identity at every point of sale.