Cardboard pos displays are a powerful way to enhance your product visibility and influence shopper decisions. Whether you are a trade marketer in a bustling supermarket or a boutique wine shop with around 50 to 500 retail points, these displays offer you a versatile and customisable solution to showcase products effectively. Below, you will discover how to choose the right display style, maximise your branding impact, and maintain a sustainable approach to stand out in today’s competitive market.
Discover the value
Cardboard POS displays give you a visually appealing platform to introduce new products, run seasonal promotions, or simply command more attention in-store. Backed by nearly a century of expertise, manufacturers like Estic-Maillot Packaging Group have been creating cardboard packaging solutions since 1924 (Estic-Maillot). These displays serve multiple industries, including food, beverages, electronics, and cosmetics, making them adaptable to just about any retail setting.
How displays influence buying decisions
- Strategic placement: Positioning your cardboard POS displays near checkouts or aisle ends can spark impulse buys.
- Visual appeal: Eye-catching graphics, bold colours, and precise structure encourage shoppers to engage with your product.
- Flexibility: Whether it’s a compact countertop or a free-standing floor display, you can tailor the unit to match your layout and brand identity.
Choose your style
Choosing the right display format depends largely on your product type and store layout. Explore different designs to create an eye-catching focal point that supports your sales goals.
Floor-standing units
Floor displays, also known as “pallet” or “standee” units, are ideal for heavier or bulkier goods. They typically feature sturdy corrugated cardboard, providing enough stability for products like larger bottles or boxes. You benefit from prominent branding surfaces on all sides.
Countertop displays
For high-traffic checkout aisles or smaller spaces, countertop displays work perfectly. They keep items at eye level, prompting last-second purchases. Lightweight and easy to assemble, these displays are especially effective for cosmetics, snacks, or gift cards.
Boost brand presence
Cardboard POS displays offer an ideal canvas for your brand messaging. You can customise them with logos, taglines, or special offers to create a cohesive in-store campaign. If you want to learn more about other impactful ways to present your items, check out cardboard merchandising displays.
Standing out through customisation
- Highlight limited editions: Showcase seasonal products or special releases with unique design elements.
- Include QR codes: Direct potential customers to brand videos, recipes, or complementary product info.
- Tie into broader campaigns: Align your messaging with social media promotions or in-store marketing displays for a unified brand experience.
Adopt advanced printing
Modern advances in printing technology allow you to produce highly customised and cost-effective displays. Groups such as Sietcam, part of Estic-Maillot’s network, employ digital inkjet printers with up to eight colours and water-based inks, making short runs or limited editions easier to manage without hefty tooling costs (Estic Maillot).
Printing methods worth considering
- Offset printing: Delivers crisp, high-quality images suited for large, consistent runs.
- Digital printing: Ideal for short runs, prototypes, or promotional pieces. Eliminates the need for costly printing plates and allows each display to be personalised.
- Hybrid approach: Combine offset for standard parts with digital for uniquely customised sections like front panels or brand slogans.
Make it sustainable
Sustainability is a significant factor for many modern shoppers, and cardboard POS displays align perfectly with eco-friendly goals. Corrugated cardboard is commonly made from recycled fibres and is biodegradable, making it an environmentally responsible choice (Estic Maillot).
Steps to a greener display
- Opt for recycled materials: Look for displays made from post-consumer waste or FSC-certified boards.
- Promote reusability: Encourage store managers to reuse or recycle the display once the promotion ends.
- Use water-based inks: Ensure your displays are fully recyclable without harmful chemical residues.
Key takeaways
- Position your cardboard POS displays in prime store locations to spark impulse buys.
- Choose between floor-standing or countertop styles based on product size and retail environment.
- Strengthen brand appeal with clear logos, social media tie-ins, and impactful colour choices.
- Explore advanced printing for custom, on-demand runs that fit your campaign goals.
- Embrace sustainable materials and processes to align with consumer expectations and reduce waste.
5 frequently asked questions
1. Are cardboard POS displays sturdy enough for heavier items?
Yes, cardboard POS displays often use corrugated board with fluted layers. This structure provides enough rigidity and vertical support for heavier goods, particularly when designed and tested by expert manufacturers.
2. How do I decide on the right printing method?
Offset printing typically works best for large, consistent runs, while digital printing suits smaller batches or frequent design changes. A hybrid approach can help you manage both efficiency and customisation.
3. Can these displays be reused or recycled after promotions?
Absolutely. Most cardboard POS displays use recyclable materials. If they’re in good condition after use, you can repurpose them for smaller campaigns or different product lines.
4. How can I customise my displays for specific retail environments?
Use flexible modules and adaptable shelving. Personalise the graphics or colours based on store themes or seasonal themes. This ensures your display looks relevant no matter the location.
5. Which industries benefit the most from cardboard POS displays?
Nearly all retail sectors can benefit, but especially beverages, cosmetics, electronics, and food products. The lightweight, adaptable nature of cardboard suits a broad range of promotional needs.
By leveraging the right design, printing techniques, and sustainable materials, you gear your brand up for stronger in-store visibility and boosted sales through engaging cardboard POS displays.