Boost your product visibility
Cardboard point of sale stands can be a powerful tool for highlighting your products in a crowded retail space. By placing your brand at eye level, you draw attention immediately and encourage shoppers to interact. With their natural versatility, these stands can be tailored to any product category, from cosmetics to food and beverages.
Choose the right board
The durability and eco-friendly qualities of corrugated board make it an excellent material for POS displays. Corrugated board is biodegradable and often made from recycled fibres, so you can minimise environmental impact while still enjoying a sturdy stand (Estic Maillot).
- Single wall corrugated board consists of three layers of paper and works well for lighter products.
- Double wall corrugated board, made of five layers, offers extra strength if you need heavier support.
The flute structure within corrugated board adds cushioning and shock absorption. This rigidity helps your stand maintain its shape, even in high-traffic stores.
Upgrade with digital printing
For unique designs or short-run campaigns, digital printing is a game-changer. It eliminates the need for plates, lowers setup costs, and is ideal for time-sensitive promotions. Sietcam’s 8-colour digital inkjet printer, which uses water-based inks, allows you to print vibrant graphics on both solid and corrugated cardboard (Estic Maillot). This option opens the door to one-off or limited-edition designs that stand out on the shop floor.
Combine offset and digital
If you want the best of both worlds, a hybrid approach can work wonders. Use cost-effective offset printing for the main parts of your POS displays, then add custom digital prints on top. This technique keeps production costs in check while still letting you switch up banners, slogans, or product visuals quickly (Estic Maillot).
Assemble quickly with hotmelt
Efficient assembly is essential if you have stores or promotions rolling out at scale. By relying on a numerically controlled hotmelt plotter, it is possible to enhance speed, precision, and consistency in the gluing process (Estic Maillot). This approach means you can get cardboard point of sale stands ready, shipped, and set up with minimal fuss.
Explore value of cardboard merchandising
When you are looking for additional inspiration, it helps to review other successful designs. You can see more ideas and insights on cardboard merchandising displays. From modular setups to collapsible stands, there is no shortage of creative ways to showcase your brand.
Frequently asked questions
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What types of products work best with cardboard point of sale stands?
They suit almost any category, including cosmetics, beverages, and electronic accessories, due to their flexible sizing and eye-catching designs. -
How long do cardboard displays typically last in-store?
With good-quality corrugated board and proper handling, a cardboard display can support products for several weeks or even months without losing shape. -
Can I create limited-edition or seasonal displays with digital printing?
Absolutely. Digital printing allows quick changes in design, so you can easily produce short-run or one-off displays for special campaigns. -
Is offset printing still useful if I want something custom?
Yes. Offset printing can cover the standard elements, while digital printing personalises select areas, making your display both cost-effective and unique. -
How can I ensure my stand remains environmentally friendly?
Opt for recycled corrugated board, non-toxic inks, and local production methods. It helps reduce carbon footprint and supports a circular economy.