Understand cardboard floor stands
If you’re looking to showcase your products in a dynamic, cost-effective way, cardboard floor stands offer the perfect solution. They’re lightweight, customisable, and easy to assemble, making them ideal for busy trade marketers who want to catch shoppers’ attention without overhauling their entire display space.
By using cardboard floor stands in your store or at events, you give customers an immediate way to see, engage with, and even sample your products. These stands naturally draw the eye without taking up too much floor space. For trade marketers working across networks of 50 to 500 points of sale, this level of versatility helps boost brand visibility and drive sell-out results.
Discover the corrugated advantage
Cardboard floor stands are often crafted from corrugated board, which is a layered material featuring a fluted core sandwiched between two liners (Estic Maillot). This structure provides:
- Strength. The fluted layer resists compression and is surprisingly durable for a lightweight material.
- Protection. It helps absorb shocks or bumps, keeping your products safe in transit or on site.
- Sustainability. Corrugated board is natural, biodegradable, and primarily made from recycled fibres, making it an eco-friendly way to elevate your product presentation.
Pick the right flute
Flutes are the wavy elements inside corrugated board that determine its thickness and performance. You’ll often see options like E, F, or B flutes in single-wall designs or EB and EC flutes in double-wall structures. If your display needs to hold heavier items or last for a longer campaign, choosing a thicker double-wall flute might be the best approach (Estic Maillot). On the other hand, slimmer flutes can be perfect if you require a more compact stand that’s easy to move between multiple retail locations.
Add eye-catching visuals
It’s easy to turn cardboard floor stands into bold marketing tools thanks to offset printing and protective coatings. With up to six colours available for printing, you can incorporate your brand’s artwork directly onto the stand. This instantly transforms a simple corrugated display into a powerful brand statement. By placing your logo, images, and product messaging on the stand itself, you amplify brand recognition and help customers recall your products even after they walk away.
Make an impact at retail
Cardboard floor stands excel in retail environments such as grocery aisles, wine and spirits sections, or cosmetic displays. You can tailor your stand to:
- Match seasonal promotions. Switch designs quickly for holidays or product launches.
- Highlight product benefits. Showcase key selling points at eye level where customers can’t miss them.
- Maintain a neat layout. Keep items organised and easy to reach, encouraging customers to pick up and buy.
Whether you manage a single store or hundreds, these displays let you think creatively about product placement. They also assemble and disassemble with minimal fuss, so you can easily reposition them or store them between promotions.
Explore more merchandising ideas
If you’re ready to expand beyond floor stands, you might consider cardboard merchandising displays. From counter-top units to hanging signs, there’s no shortage of options for boosting your brand’s visibility. Every cardboard display shares the same fundamental strengths: it’s lightweight, adaptable, and cost-effective, all while remaining distinctly eco-friendly.
FAQs
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How durable are cardboard floor stands?
Cardboard floor stands can be very durable when made with corrugated board because the fluted layer adds strength. Double-wall options (like EB or EC flutes) offer extra robustness if you need to support heavier products. -
Can I customise the design for my brand?
Yes. Offset printing allows for vibrant colours and branding right on the stand. You can include your logo, product images, and key messages to reinforce brand identity. -
Are they suitable for multiple locations?
Absolutely. Corrugated stands are lightweight and quick to assemble, making them easy to move between different stores, trade fairs, or promotional events. -
What types of products work best with these displays?
Cardboard floor stands can showcase a wide range of items, including wine and spirits, cosmetics, electronics accessories, and packaged foods. Simply match the stand’s size and flute strength to the weight of your products. -
How eco-friendly are they?
Corrugated board is largely made from recycled fibres and is also biodegradable. This means you can promote your products while minimising environmental impacts, which many customers appreciate.
Cardboard floor stands offer a flexible, attractive way to increase your product’s visibility. When you harness the strength of corrugated board and the added benefit of custom printing, you’ll have stands that truly stand out, helping you drive sales and grow brand awareness across every retail touchpoint.