Point of sale activation is one of the fastest ways to turn curious shoppers into committed buyers. By showcasing your products in an engaging and strategic manner, you strengthen brand visibility, encourage impulse purchases, and ultimately boost sales. Below are some simple yet effective steps you can take to improve your point of sale activation today.
Understand your objectives
Before you start designing displays or investing in new packaging, it helps to clarify your primary goals. Ask yourself whether you want to increase brand awareness, highlight particular product features, or encourage limited-time promotions. Once you know your objective, you can tailor your packaging and signage to meet those needs.
- Identify your target audience. If your focus is a premium product, choose finishes that hint at luxury. If it is a fun, casual product, bright colours and playful shapes may be more suitable.
- Plan how you want customers to interact with your display. Should they open a box, scan a QR code, or see a bold tagline first?
Integrate advanced printing
High-quality printing techniques can give your packaging and displays extra impact at the point of sale. With options such as offset and digital printing, you can create eye-catching designs and protect your products simultaneously.
- Offset printing: This method delivers vivid colours and detailed graphics. According to estic-maillot.com, offset printed corrugated packs offer reliable protection while maximising marketing impact.
- Digital printing: Brands like Sietcam use digital inkjet printers to produce custom packaging in smaller runs, perfect for limited editions or seasonal promotions. This approach also reduces paper waste and setup times.
Personalise your displays
Customising your cardboard merchandising displays can elevate your product presentation and differentiate you from competitors. Whether you are packaging craft beer, skincare products, or luxury items, adding personal touches goes a long way toward capturing attention.
- Incorporate unique design elements such as embossing or hot foil stamping to draw the eye. estic-maillot.com explains how these finishes add depth and shine to your packaging.
- Combine textures, colours, and shapes that resonate with your brand’s identity. For a closer look at how to transform your packaging approach, check out cardboard merchandising displays.
Embrace sustainable design
Many consumers care about sustainability, so show them you do too. Corrugated board made from eco-responsible materials can be both sturdy and planet-friendly.
- Choose durable, recyclable options. According to estic-maillot.com, eco-responsible cardboard solutions not only protect products but also serve as a powerful marketing message at the point of sale.
- Highlight green credentials. Let customers know you are using environmentally responsible printing and packaging methods. It can be a compelling reason for them to choose your brand over others.
Key takeaways
- Clarify your goals for a more strategic approach to point of sale activation.
- Select printing methods, such as offset or digital, to enhance your packaging’s visual impact.
- Customise marketing elements with finishes like embossing or hot foil stamping for a memorable impression.
- Show your eco-conscious side by choosing sustainable and durable cardboard materials.
Frequently asked questions
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What is point of sale activation?
Point of sale activation is the strategy of engaging shoppers through displays, packaging, or promotions right where purchases occur. It encourages impulse buys and boosts brand visibility. -
Why is offset printing effective for displays?
Offset printing delivers high-quality graphics and vibrant colours that help your displays stand out, while also providing functional product protection. -
How can digital printing improve personalisation?
Digital printing allows you to produce smaller, custom runs with unique designs or even serial numbers, making it ideal for limited-edition, seasonal, or highly targeted campaigns. -
What are some eco-friendly packaging materials?
Corrugated cardboard made from responsibly sourced fibres is widely considered an eco-friendly choice. It is strong, lightweight, and recyclable, offering both protection and reduced environmental impact. -
Should I invest in special finishes?
If you want your brand to stand out, special finishes such as hot foil stamping or spot UV varnish can highlight key design elements and attract more attention on the shelf.